TV Advertising Reach: Model for Effective Scheduling

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BÍNA, Vladislav, GUNINA, Daria, KINCL, Tomáš.
In: BIGNE, E., ROSENGREN, S. Advances in Advertising Research X: Multiple Touchpoints in Brand Communication [online]. Wiesbaden : Gabler Verlag, 2019, s. 215–228. 240 s. European Advertising Academy. ISBN 978-3-658-24877-2. eISBN 978-3-658-24878-9. ISSN 2626-0328. DOI: 10.1007/978-3-658-24878-9_17.
Publication year: 2019