Modeling of Symmetric and Asymmetric Advertising Scheduling Strategies

Conference Paper

NOVÁK, Michal, BÍNA, Vladislav, KINCL, Tomáš

In: The 8th Global Innovation and Knowledge Academy. Valencia, 25.06.2018 – 27.06.2018. Valencia : Global Innovation and Knowledge Academy (GIKA), 2018. 12 p. ISBN 978-84-09-00253-5.

Publication year: 2018

Tomáš Kincl

Faculty of Management

Prague University
of Economics and Business

Modeling of Symmetric and Asymmetric Advertising Scheduling Strategies

Tomáš Kincl

Faculty of ManagementPrague University of Economics and Business

Modeling of Symmetric and Asymmetric Advertising Scheduling Strategies

Faculty of Management

Prague University
of Economics and Business