KINCL, Tomáš
Marketing & komunikace, 2013, No. 2, p. 26–27. ISSN 1211-5622
Publication year: 2013

Social media is an environment which supports and encourages users to express attitudes and opinions. However such fragmented and disorganized source is difficult to monitor, analyze and interpret. Automated sentiment analysis might be the next step of the marketing research providing a valuable insight in the consumers mind.