My research interests lie in the intersection of marketing and online environment. Currently working on a language-independent model able to achieve a high level of classification accuracy in sentiment analysis.

Together with Michal Novák and with support of MEDIARESEARCH agency, we focus on advertising scheduling patterns used by companies in their marketing campaigns.

Recently, we have conducted several studies on customers’ satisfaction online and its characteristics (i.e. asymmetry and nonlinearity).

We have also studied the differences in web design patterns among cultures and whether an automated tools are able to distinguish between them. The cross-cultural research is still ongoing with support of MINDSHARE agency.

Main Interests

  • (Automated) Sentiment Analysis
  • Online marketing and Social Media
  • Marketing Communications
  • Customers Satisfaction
  • Cross-cultural Differences
  • Human-Computer Interaction

Research Projects

  • Methods Supporting Managerial Desision-Making Based on the Analysis of Text Information Sources

    2012-2014 Project No. GAP403/12/2175 by Czech Science Foundation (CSF)

    At this time all managers and businessmen are exposed to the everpresent information pollution. This is why tools of business intelligence are of great importance, nevertheless the current methods can hardly cope with large and unstructured data (text) sources like, for example, world wide web (WWW) that currently becomes more and more important. To achieve this main goal we have to find and verify satisfactorily reliable methods for automatic extraction of a main context of a document, i.e., multidimensional (possibly structured) linguistic characterization representing the contents of the document. To cope with the multilingual sources we have to develop approaches that would not be dependent of the language of the source and that would not need additional language dependent tools (like e.g. dictionaries of synonyms). In our conception, the context will be dynamic, which means that a classification of a document will not be dependent only on the document in question but also on the corpus; an expansion of a corpus can result in a change of a document classification.

  • (Medical) Knowledge Acquisition and Modelling

    2006-2011 Project No. MŠMT – NPV II 2C06019 by Czech Ministry of Education, Youth and Sports

    The goal of the project is design and implementation of new methods for knowledge acquisition from multimodal medical databases (by this we understand data of different nature) and their interpretation for control and diagnoses making in health care. Particularly in medicine, we come across numerical data, texts, static images and signals. The methods will be based on non-trivial multidimensional statistical models. Therefore, within the framework of the project we have to investigate both the methods of constructing new models and their theoretical properties. For this, we shall also investigate their theoretical foundations combining probability theory, mathematical statistics and artificial intelligence. In order to be able to utilize the models inpractice we shall design algorithms adapted to real world problems from medical practice. Finally, experimental software systems for verification of proposed methods will be designed and realized.

    More at

  • Managerial Audit as a Tool for Sustainable Development of Small and Medium Enterprises: Project Introduction

    2006-2008 Project No. MŠMT – NPV II 2E06044 by Czech Ministry of Education, Youth and Sports

    The intention of the paper is to introduce the research project No. 2E06044 of the National Research Programme II of the Czech Ministry of Education: “Managerial Audit as a Tool for Sustainable Development of Small and Medium Enterprises”. Work on the project has started in July 2006 and will continue troughout 2007 and 2008. The project targets cooperation among research and educational institutions and the business sphere. The metholodology of assessing (managerial audit) and empowering (coaching) small- and medium-sized enterprises has been developed in order to provide recent approaches to assist further growth of those businesses. The project also provides numerous opportunities for young scholars to participate in the research agenda.


    2006-2007 In cooperation with Fundació per a la Universitat Oberta de Catalunya - CAT

    The E-Clue (Entrepreneurship Cluster Environment) subproject aims to develop the concept of entrepreneurship clusters by means of the use of digital environments.

    Prospect (PDF)

  • An Assessment of a University Teacher (Associate) Job Performance as a Basic of the Wage Means Allocation

    2003-2004 Project No. GA402/03/1341 by Czech Science Foundation (CSF)

    There is no detailed description of evaluation and quantification of university teacher’s work in current literature. Duties of university teacher consist from three different ways of teaching (lectures, seminars and colloquiums); expert articles publishing, grant proposals working out and participation in scientific developmental projects and preparation of textbooks. Because of facts mentioned above is the evaluation of individual tasks for quantification of each worker’s output very difficult.A possible way of solution can be a thorough analysis and comparison of two systems used at different schools and consequential evaluation of individual completely different tasks by means of questionnaire research. The objective is to create a new general point system for evaluation of working outputs. New mechanism of allocation (supposing the same resources) will provide certain consensus among all participants.

  • Internal Projects

    Since 2000 almost 20 research projects by Internal Grant Agency (University of Economics, Prague; SKODA AUTO University)

Cooperating with

Michal Novák

Michal Novák

Ph.D. candidate at Faculty of Management, University of Economics, Prague

Personal Website
Pavel Štrach

Pavel Štrach

Professor of International Services and Innovation at University of Applied Sciences Upper Austria

University Website
Jiří Přibil

Jiří Přibil

Senior Lecturer and Researcher at Faculty of Management, University of Economics, Prague

University Website
Vladislav Bína

Vladislav Bína

Associate Professor at Faculty of Management, University of Economics, Prague

University Website
Radim Jiroušek

Radim Jiroušek

Professor at Faculty of Management, University of Economics, Prague

University Website
Martin Luštický

Martin Luštický

Lecturer and Researcher at Faculty of Management, University of Economics, Prague

University Website

Research Internships

  • 2012
    Postdoctoral Research Internship at Simon Frazer University (one month)